- The "I" in TEAM -

Randy Sims
Founder & CEO, IcebergSocial LLC

Randy Sims is a 25-year veteran of the live events and production industry, shaped by experience earned on the ground—not inherited through titles or classrooms. His career began the traditional way the industry respects most: pushing road cases off trucks, loading docks at dawn, and learning systems under pressure where failure isn’t theoretical—it’s visible, audible, and expensive.

Through decades of global touring, large-scale live productions, and complex event operations, Randy developed a deep, practical understanding of logistics, technical execution, crew dynamics, and the human side of high-stakes environments. His education was non-traditional by design—built through repetition, accountability, and exposure to real consequences—giving him fluency across disciplines that rarely sit in the same room: creative, technical, operational, and leadership.

That journey informs his leadership philosophy today. Randy is uniquely positioned to articulate long-term vision because he understands the work required at every level to bring that vision to life. He builds culture with credibility, having lived the realities his teams face, and he leads with empathy rooted in shared experience rather than abstraction.

As Founder and CEO of IcebergSocial, Randy serves as both chief architect and cultural steward—bridging legacy industries with emerging creator economies. His mission is to develop scalable platforms that empower the next generation of leaders, creators, and operators to move faster, smarter, and with fewer avoidable mistakes than previous generations endured.

In short: he didn’t skip steps—and that’s precisely why he’s trusted to design what comes next.